What We Do (and Don't) Deliver

It’s important to stress that there are no guarantees a project for which -- or an artist for whom -- MFA or any other promotion firm conducts a radio or publicity campaign or both will receive airplay or media coverage. The competition is fiercer than ever for the limited slots available in regular rotation at radio stations or for reviews let alone profiles and features in music or lifestyle magazines and daily or weekly newspapers. This goes for both established artists and emerging ones although it’s encouraging that the specialized and general interest print and web-based media covering jazz as well as the traditional and internet broadcast outlets airing the music are still interested in discovering new talent. We counsel emerging and/or regional artists, independent labels and other kinds of potential clients who are serious about investing in a national promotion campaign to consider the cost as a marketing expense with the goal being raising one’s profile throughout the US and, if desired, on radio in Canada.

That said, what we do provide is access – access to the editors, staff writers and freelancers that cover jazz in the US and the program or music directors and the DJs or on-air hosts that broadcast it. Some of our media relationships date back decades, as do ones with record labels, producers, artists and their managers. MFA founder Mitchell Feldman has been professionally involved on a daily basis in some aspect of the music industry in general and the international jazz community in particular for 30 years and his taste and knowledge is respected by contacts he has cultivated and maintains in North America and Europe. People respect his taste, knowledge and experience and take (or return) his calls and reply to his e-mails because they realize he doesn’t waste his time with music not worthy of consideration so he wouldn’t be getting in touch if it were not music or an artist he believes in.

MFA’s publicity clients are regularly reviewed in DownBeat, JazzTimes, Jazziz, JazzImprov, Cadence, the world’s leading English language jazz magazines; have received featured reviews in Billboard, the bible of the global music industry, as well as coverage in its jazz column; been the subject of Sunday Arts & Leisure section features and reviews in The New York Times as well as of concert, CD reviews and featured listings in the daily edition of “the paper of record.” They’ve been interviewed and performed on WNYC’s cultural showcase Soundscape, reviewed on Fresh Air and covered on the NPR’s flagship programs All Things Considered, Morning Edition and Weekend Edition. They’re covered in daily and weekly papers from the Boston Phoenix to the Miami Herald, The San Diego Union Tribune to the L.A. Times, The San Francisco Chronicle to The Seattle Times, the Metro Times and the Free Press in Detroit to The Reader, Sun-Times and Tribune in Chicago.

MFA's penetration into North American radio markets is equally extensive. Our clients' CDs are featured on nationally-syndicated programs like Jazz After Hours, Jazz With Bob Parlocha, Listen Here and Jazz Works as well as on internet broadcasters like radioIOJAZZ, the cable jazz channel Music Choice and XM Satellite Radio and Sirius. They are also programmed on college and community, non-commercial and NPR, PRI and Pacifica stations throughout the US and Canada. And our artists chart! Their CDs appear on the JazzWeek top-50 Jazz and World Music charts that reflect mainstream radio activity in the US and always debut as one of the Top-5 Jazz Adds – more often than not the #1 Jazz Add -- at CMJ (College Music Journal) which covers radio activity at North American colleges and universities -- and then proceed to climb up their Top-40 Jazz Chart; in the Jazz Top-10 on the !Earshot Chart covering college and community radio activity in Canada; and on the Roots Music Jazz Chart tabulating airplay from all over the world.

For more information please visit the Services section.

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